A Luxury Tuscan stay in Chianti, Italy
Villa Ardore by VIDERE
Italy. Villa Ardore. The adventure that literally started VIDERE.
Tuscany is a dream not just for photographers and videographers like us, but for anyone who’s looking to, in a sense, go back in time, where life feels slower and richer in the most simplistic ways. Pair that with a 500 year old refurbished farmhouse turned luxury Villa nestled in the heart of this stunning region and you’ve got yourself a once in a lifetime experience. So when we were invited to be a part of this project, and had to purchase plane tickets in under 3 hours from Detroit, Michigan in the United States to Florence, Italy in Europe, the answer was a quick, undoubtable YES, yes we will. Fast forward 1 month later with 4 overpacked bags full of camera gear, a few lessons in Italian under our belt, and we were boarding a plane.
You enter Villa Ardore by taking a long winding country road for miles through rolling hills and vineyards where you pass by sweet small roadside stands and leave the crowds and city of Florence miles behind you. The large gates open, inviting you into its sprawling grounds, and you pull up to what surprisingly feels like home.
It’s the view that will take your breath away and bring tears to your eyes. It’s the small details in every room, the welcoming staff, the high end bottles of wine, and the exquisite spa room that will remind you, however cozy, you’re absolutely not home- and you’re ready to soak it all in.
This is what we set out to capture during our stay- the details, the mood, the history, the inside look of what it is to stay at an Internationally recognized and Awarded Luxury Villa.
But, there was a twist as to how exactly were could achieve that.
This project was unique for us in the fact that we were invited by a luxury yachting company, Worth Avenue Yachts (which we are excited to showcase in an upcoming Project Article) whom were looking to launch a Land and Sea Excursion with the Villa. Our job was to capture the Villa’s essence and experiences they offer while the Villa operated as normal. This meant our “creative control” had to be organic, non intrusive, on the fly, and still high quality.
In the world of digital marketing, visuals are everything. For Villa Ardore and Worth, the high-quality photography and videography we created not only showcased the property’s uniquness but it created a story that people would really want to sink into. We wanted to allow people to envision themselves submersed in the fine details even through a screen.
During our stay with Villa Ardore we also had the pleasure of collaborating and capturing several other companies that bring their high end services to those who stay at the Villa, and we will be highlighting them in future Projects here as well! These people and businesses really helped bring even more soul to the visuals and round out the story of what it is to experience the Villa. Get ready for pizza, pasta, wine, and more!
Every time we see these reels and images pop up on Villa Ardore’s social media or through the marketing of Worth to their yachting clients, we feel so honored to have been a part of this project and create the visuals that help bring the marketing of these two high end brands together!
It also brought our individual services of photo and video together! It helped us create a brand of our own, one that we realized was needed in today’s industry and is far more well rounded when working together rather than separately.
And at the end of the day, that truly was the experience of staying at Villa Ardore - connection, connection with good people, connection back to the land, back to good food, back to history, and back to ourselves.
Experiences like these change you. It’s changed us. And now here we are, thankful to be able to connect with you through these visuals. We look forward to the many more Projects we have to share with you here, and hopefully the new ones we will create together, with you and your business!
Learn more or book your stay at Villa Ardore here:
https://villaardore.com/your-stay/
How are the visuals you are using right now in your business and brand representing you? What do you wish they would say?
Reach out to us. We would LOVE to start a conversation about how Videre can help you elevate your visuals!