Creating a Land and Sea Excursion
Worth Avenue Yachts by VIDERE
Worth Avenue Yachts.
You may hear this and just think- really big boats. We however, after working with them, will forever think-
luxury, hospitality, attention to detail.
Worth Avenue Yachts is based out of Florida, USA but we found ourselves working with them in Italy, Europe. They were putting together a Land and Sea Excursion with Villa Ardore and needed someone to come in and showcase what experiences both businesses were able to offer their clients, together. This project would help entice those staying at the Villa to further explore the area by yacht, and help entice groups looking to charter a yacht to break up their stay at the Villa. A win/win to everyone involved.
For this project we were hired to capture what was really the beginning of putting all the pieces together for the Excursion. At this time an excursion had not yet taken place. Ultimately this was meant to familiarize everyone involved with what was offered and if / how it would all work together in order to be marketed and sold. It was our job to capture the “proof of concept” if you will, so we set out to showcase the environment of staying on one of their charter yachts, the ease and fun of kicking back in the sun, and the high end experience and attention to detail when booking with Worth.
Like many of the projects we take on, finding or having a budget for models isn’t always an option, and picking a location that looks like it’s straight out of a movie isn’t always practical. Even when working with high end brands, the logistics of time and budget are still a very real thing to navigate, and we pride ourselves on getting creative and doing the very best with whatever situation we are presented with.
In this case we replaced the models with the talent we had available to us: Worth Avenue Yacht Brokers, Captain, Journalist, Event Coordinator, guests of staff, and even ourselves-the photographer and videographer normally behind the camera. We needed people in on order to tell the story, so we made them comfortable in front of the camera, supplied mild direction, and then just captured the moments as they were.
As far as location, guests will experience amazing ocean views with expansive and beautiful shores way off in the distance. We, on the other hand, were confined to the over crowded dock, surrounded by other boats and commercial properties. Angles, cropping, and a good eye was the only way to pull this off while maintaining the luxury feel both brands are recognized for.
